...Author, Creative Director, Award-Winning Art Director/Designer and Print Communications Specialist, as well as a
Skilled Yacht Craftsman, Experienced Bluewater Skipper, Champion Offshore Racing Sailor, and a Serious Player of the Links.
Business-to-Business Healthcare Ad
Creative Direction/Art Direction by Douglas Ely, The Doug Ely Group
As an employer, the process of reviewing your employee health benefits package each year to be sure your costs are in line and your people are satisfied can take a lot out of you. Though it may seem simple to begin with, very often it will require a huge investment in time and a feeling of having gone through the ringer or banging your head against the wall over and over by the time you settle on a plan. Then, in a few months, you'll likely need to start that painful exercise once again.
This ad was developed to highlight the agony of the process and offer business owners a reasonably-priced alternative. One in which their people will be happy and should relieve the employer of the painful act of hopping from one plan to another, year after year.